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Harney & Sons

Sponsored · Exhibit 01 · Fifty Sachet Bag

Fifty cups of Pumpkin Spice are waiting inside one bag.

Each bag contains 50 tea sachets, and each sachet brews one 12 oz. cup of tea. That is a whole season of Pumpkin Spice mornings, afternoons and sweater-weather evenings, stocked once and poured one mug at a time.

Open a bag. Brew the first cup tonight.

Pumpkin Spice, Bag of 50 Sachets
Fifty sachets. One bag.

50

sachets in every bag

HARNEY.COM

Pumpkin Spice, Bag of 50

Shop Pumpkin Spice
Format
Product hero
Persona
Fall-flavor fans stocking the pantry for the season
Reason to buy
One sachet, one cup
Funnel stage
Top of funnel
Product
Pumpkin Spice, Bag of 50 Sachets
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Harney & Sons

Sponsored · Exhibit 02 · Matcha Kit Shipping

Your first bowl of ceremonial grade matcha starts here.

The Organic Ceremonial Grade Matcha Starter Kit is $59.85. That clears the free shipping line on US orders of $59+, so the kit can reach your door without a shipping charge stacked on top of it. One order, one kit, one bowl.

Whisk the first bowl at home.

Claim to confirm with brand: Confirm free shipping applies to this kit

Organic Ceremonial Grade Matcha Starter Kit
Free shipping on US orders of $59+

Start matcha with a ceremonial kit

Ceremonial Matcha Starter Kit, $59.85

HARNEY.COM

Matcha Starter Kit, $59.85

Shop the Kit
Format
Offer on product photo
Persona
Matcha-curious tea drinkers ready for a full kit
Reason to buy
Free shipping at $59+
Funnel stage
Bottom of funnel
Product
Organic Ceremonial Grade Matcha Starter Kit
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Harney & Sons

Sponsored · Exhibit 03 · Red Box Host Gift

A thank-you gift that comes in a classic red box.

Our Holiday Duo Gift is perfect as a thank-you or host/hostess gift. The classic red logo box includes jewel-like tins of Holiday Tea and White Christmas Tea, 30 sachets each. Wrapped up and ready before the dinner invitation lands.

Hand the host something to sip.

The host gift in the red box

Holiday Duo Gift

  • Holiday Tin of 30 Sachets
  • White Christmas Tin of 30 Sachets
  • Classic red logo box
Holiday Duo Gift

HARNEY.COM

Holiday Duo Gift

Shop the Duo
Format
Menu-card split, product photo
Persona
Dinner guests who never arrive empty-handed
Reason to buy
Ready-made host gifts
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Product
Holiday Duo Gift
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Harney & Sons

Sponsored · Exhibit 04 · Green Tea Trio Chips

Matcha, sencha and jasmine, bundled together.

The Green Tea Trio bundles Jobetsugi Ceremonial Matcha, Japanese Sencha and Dragon Pearl Jasmine, and our Harney & Sons Permanent Tea Filter is included free. Three green teas, one order, plenty to compare side by side.

Start with the matcha, finish with the jasmine.

The Green Tea Trio
Three green teas, one bundle
  1. 1Jobetsugi Ceremonial Matcha, 30 g tin
  2. 2Japanese Sencha, 4 oz loose tin
  3. 3Dragon Pearl Jasmine, 4 oz loose tin
  4. 4Permanent Tea Filter, included free

HARNEY.COM

The Green Tea Trio

Shop the Trio
Format
Product photo, ingredient chips
Persona
Green tea drinkers who want to taste across styles
Reason to buy
Over 300 tea blends
Funnel stage
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The Green Tea Trio
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Harney & Sons

Sponsored · Exhibit 05 · Every Mood Collage

Matcha, English Breakfast, herbal: one shop, every mood.

Shop over 300 tea blends, tea gifts, treats and teaware online from Harney & Sons Tea. Tea bags and loose leaf black tea, green tea, herbal tea, white tea. Pick the cup that fits the moment you are in.

Start with the cup you already love.

Harney & Sons
Harney & Sons
Harney & Sons

Over 300 blends. Pick your cup.

HARNEY.COM

Over 300 Tea Blends

Shop Now
Format
Three-photo collage
Persona
Tea lovers who want one shop for every mood
Reason to buy
Over 300 tea blends
Funnel stage
Top of funnel
Product
Supreme Matcha Starter Kit
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Harney & Sons

Sponsored · Exhibit 06 · Morning Canister Cup

Your morning cup shouldn't need a recipe.

Each sachet brews one 12 oz. cup of tea, so the English Breakfast canister bundle is a morning supply you can count by the cup. Open the hinged canister, pull a sachet, put the kettle on, and the day starts.

Sachet in. Kettle on.

Harney & Sons Hinged Storage Canister – English Breakfast Sachet Bundle

One sachet, one 12 oz. cup

HARNEY.COM

English Breakfast Canister Bundle

Shop the Bundle
Format
Full-bleed photo
Persona
Daily black-tea drinkers building a morning routine
Reason to buy
One sachet, one cup
Funnel stage
Middle of funnel
Product
Harney & Sons Hinged Storage Canister – English Breakfast Sachet Bundle
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Harney & Sons

Sponsored · Native 01 · Gift List Notes

My holiday gift list is just tea.

Candy Cane is a flavored white tea and Nutcracker Blend is a flavored black tea, and two of our holiday tins share one festive gift box. That is the neighbor and the coworker sorted in a single order.

List done. Kettle on.

Candy Cane & Nutcracker Duo Gift

Notes

My gift list, solved with tea

  • Host: Holiday Duo Gift
  • Neighbor: Candy Cane & Nutcracker
  • Me: Gingerbread Festival tin
  • Everyone else: more tea

HARNEY.COM

Candy Cane & Nutcracker Duo Gift

Shop Gifts
Format
Notes app over product photo
Persona
Holiday planners writing the gift list in October
Reason to buy
Ready-made host gifts
Funnel stage
Top of funnel
Product
Candy Cane & Nutcracker Duo Gift
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Harney & Sons

Sponsored · Native 02 · Empty Tin Text

Texting Mom about the empty tea tin.

Be sure to recycle your tin, or reuse it and refill it with one of our Bags of 50! Pumpkin Spice comes in a Bag of 50 Sachets, and each bag contains 50 tea sachets, enough to top up a favorite tin.

Recycle it or refill it. Your call.

Mom

What do I do with the empty tin?

Pumpkin Spice, Bag of 50 Sachets

Refill it from a Bag of 50!

Ha. Tin saved.

HARNEY.COM

Refill Your Tea Tin

Shop Bags of 50
Format
Message thread with photo
Persona
Tin keepers who hate throwing a good tin out
Reason to buy
Tins you can refill
Funnel stage
Middle of funnel
Product
Pumpkin Spice, Bag of 50 Sachets
Lands on
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Harney & Sons

Sponsored · Native 03 · Poll Two Mugs

Poll time: which mug are you filling first?

Vote with your mug. English Breakfast or Pumpkin Spice, Bag of 50 Sachets? Either way, each sachet brews one 12 oz. cup of tea, so the only hard part is picking a side before the water boils.

Reply with your pick.

English Breakfast
Pumpkin Spice

Team English Breakfast or Pumpkin Spice?

English BreakfastPumpkin Spice

HARNEY.COM

Pumpkin Spice or English?

Shop Both
Format
Stories poll
Persona
Story scrollers who love a good tea debate
Reason to buy
One sachet, one cup
Funnel stage
Top of funnel
Product
Pumpkin Spice, Bag of 50 Sachets
Lands on
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Harney & Sons

Sponsored · Native 04 · Camera Roll Tasting

Found in my camera roll: a family tea story.

We source and blend only the finest teas from around the world. Michael and Paul Harney carry on the tradition and innovation of the company their father, John Harney, founded in 1983.

Pour a cup and read the story.

Heirloom Tea Chest Featuring Nine Teas – Teabags
RecentsSunday
morning
Edit

Founded by their father in 1983

HARNEY.COM

Our Story, Since 1983

Read Our Story
Format
Camera-roll share
Persona
Shoppers who like knowing who stands behind the tin
Reason to buy
A family company since 1983
Funnel stage
Top of funnel
Product
Heirloom Tea Chest Featuring Nine Teas – Teabags
Lands on
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Harney & Sons

Sponsored · Meme 01 · Drawer Versus Canister

Your tea drawer, but organized.

Each canister holds a full bag of 50 sachets. The hinged lid keeps the tea fresh and makes it easy to reach. Fill one canister with each blend and keep the remaining bags sealed in reserve.

Fill one with Hot Cinnamon Spice, one with Paris.

Drawer chaos versus a hinged lid

Drake Hotline Bling meme about Harney & Sons

Tea bags scattered across a drawer

A hinged canister that keeps tea fresh

Harney & Sons

HARNEY.COM

Hinged Storage Canisters

Shop the Bundle
Format
Meme template, product swapped in
Persona
Pantry organizers with too many loose tea bags
Reason to buy
Tins you can refill
Funnel stage
Middle of funnel
Product
Hot Cinnamon Spice & Paris Bulk Bundle – 2 Trios & 2 Hinged Storage Canisters
Lands on
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Harney & Sons

Sponsored · Meme 02 · Matcha Over Coffee

Me, walking past my usual order.

Shop Matcha and the ceremonial matcha in The Ceremonial Duo might turn your head too. Browse the matcha collection and see which tin catches your eye before the next coffee run, then decide what the morning deserves.

No guilt. Just a bowl.

Caught looking at ceremonial matcha

Distracted Boyfriend meme about Harney & Sons

Ceremonial matcha

Me, mid-coffee order

My usual coffee

Harney & Sons

HARNEY.COM

The Ceremonial Duo

Shop Matcha
Format
Meme template, product swapped in
Persona
Coffee loyalists with a wandering eye
Reason to buy
Over 300 tea blends
Funnel stage
Middle of funnel
Product
The Ceremonial Duo
Lands on
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Harney & Sons

Sponsored · Meme 03 · Two Tins Dilemma

Holiday Tea or White Christmas? Take both.

Can't choose? The classic red logo box includes jewel-like tins of Holiday Tea and White Christmas Tea, 30 sachets each. Our Holiday Duo Gift settles the debate before anyone has to pick a favorite.

Two tins. Zero arguments.

Holiday Tea or White Christmas?

Two Buttons meme about Harney & Sons

Holiday Tea

White Christmas Tea

Me, picking a gift for the host

Harney & Sons

HARNEY.COM

Holiday Duo Gift, Both Tins

Shop the Duo
Format
Meme template, product swapped in
Persona
Gift buyers torn between two seasonal blends
Reason to buy
Ready-made host gifts
Funnel stage
Middle of funnel
Product
Holiday Duo Gift
Lands on
Landing page

Harney & Sons

Sponsored · Meme 04 · Four Levels Of Tea

Four levels of tea enlightenment.

Our tagline is Premium Loose Leaf Teas, and the shelf holds over 300 tea blends. Black, green, herbal and white tea, bags and loose leaf, each one a level higher than the cup before it.

Which level are you brewing at?

Which level of tea are you?

Expanding Brain meme about Harney & Sons

Drinking tea

Drinking Premium Loose Leaf Teas

Browsing over 300 tea blends

Refilling the tin from a Bag of 50

Harney & Sons

HARNEY.COM

Premium Loose Leaf Teas

Shop Loose Leaf
Format
Meme template, product swapped in
Persona
Tea nerds climbing the loose leaf ladder
Reason to buy
Over 300 tea blends
Funnel stage
Top of funnel
Product
Harney & Sons Hinged Storage Canister – English Breakfast Loose Tea Bundle
Lands on
Landing page

Harney & Sons

Sponsored · Meme 05 · Free Shipping Sign

Stock the pantry once, not a tin at a time.

We offer free shipping on US orders of $59+. Let the Best Sellers – Wrapped Teabag Bundle start the cart, add a few favorites, and see how fast a full tea shelf gets built.

Fill the cart past $59+.

Claim to confirm with brand: Free shipping applies to US orders; confirm terms

Free shipping on orders $59+

Change My Mind meme about Harney & Sons

Free shipping on orders $59+. Change my mind.

Harney & Sons

HARNEY.COM

Free Shipping, US Orders $59+

Start Your Cart
Format
Meme template, product swapped in
Persona
Stock-up shoppers who hate paying for shipping
Reason to buy
Free shipping at $59+
Funnel stage
Bottom of funnel
Product
Best Sellers – Wrapped Teabag Bundle
Lands on
Landing page

Harney & Sons

Sponsored · Meme 06 · Chamomile Trio Plan

The plan was one bag of chamomile.

The Chamomile Trio is 3 Bags of 50 Chamomile sachets (150 sachets). Each sachet brews one 12 oz. cup of tea, so the plan always grows a little bigger than you meant it to when you hit order.

Plan accordingly. Brew accordingly.

The plan: one bag of chamomile

Gru's Plan meme about Harney & Sons

Order the Chamomile Trio

Get 3 Bags of 50 sachets

Realize that is 150 cups of tea

Realize that is 150 cups of tea

Harney & Sons

HARNEY.COM

Chamomile Trio

Shop the Trio
Format
Meme template, product swapped in
Persona
Chamomile drinkers who always run out
Reason to buy
One sachet, one cup
Funnel stage
Middle of funnel
Product
Chamomile Trio – 3 Bags of 50 Sachets
Lands on
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Harney & Sons

Sponsored · Meme 07 · Refillable Tin Doge

Shelf upgrade: tins you refill.

Every tin is refillable from our Bags of 50, so The Full Classic Collection – 11 Tins of 20 Sachets can keep going long after the first round. Reuse the tin, refill it, repeat.

Keep the tin. Skip the toss.

Tins that get refilled, not tossed

Buff Doge vs. Cheems meme about Harney & Sons

Tin of 20 Sachets refilled from a Bag of 50

A tin that sits empty on the shelf

Harney & Sons

HARNEY.COM

The Full Classic Collection

Shop the Collection
Format
Meme template, product swapped in
Persona
Collectors who keep every tea tin
Reason to buy
Tins you can refill
Funnel stage
Bottom of funnel
Product
The Full Classic Collection – 11 Tins of 20 Sachets
Lands on
Landing page

Harney & Sons

Sponsored · Meme 08 · Matcha Morning Upgrade

Same morning, one very refined change.

The Supreme Matcha Starter Kit is a first bowl waiting to happen. Browse Shop Matcha and see how many ways a green powder can start the day, from ceremonial grade to the starter kit on your counter.

Trade the usual for a bowl.

Plain morning, refined bowl

Tuxedo Winnie The Pooh meme about Harney & Sons

Reaching for the usual morning drink

Whisking a bowl from the Supreme Matcha Starter Kit

Harney & Sons

HARNEY.COM

Supreme Matcha Starter Kit

Shop Matcha
Format
Meme template, product swapped in
Persona
Morning-routine tinkerers ready to trade the usual
Reason to buy
Over 300 tea blends
Funnel stage
Top of funnel
Product
Supreme Matcha Starter Kit
Lands on
Landing page

Photography and product names belong to Harney & Sons. Every ad lands on a page in this package. Memes use real, recognizable templates with Harney & Sons product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.